[A note from Nathan Graber-Lipperman, founder of Unplugg'd]

For a lot of us, things have changed pretty drastically in the last six or so weeks. It’s been pretty overwhelming seeing headlines about the tanking economy, dealing with the Zoom-work-recreation complex, and distancing ourselves from physical interaction.

I know that for me, when this pandemic really started to gain steam, it seemed like the entire trajectory of my life had changed. I thought I had figured things out, that I’d learned from the past and would proceed to take those lessons with me onto the next chapter, whatever it may be. It was difficult to grapple with the feeling of this invisible rug being swept out from underneath me as I drove home to my parent’s house and learned to adjust to what’s amounted to being the new normal.

Yet I kept coming back to something fundamental to my inner motivation: happiness, something I pursue by making other people happy. I knew I couldn’t sit on my hands for too long as the pandemic raged around the globe; therefore, I pledged to use my personal skillset — storytelling, branding, and design — to create things that can help those in need.

So when a good friend from Northwestern, Tejas Sekhar, came along asking if I wanted to partner with his venture, EndingCovid, I realized that our first collaboration post-Relaunch was set to be almost too perfect. I asked Tejas what his “breaking point” was — at what moment in time did he decide to channel his passion and energy into the venture?

“I think for me…I was trying to find ways to stay motivated, stay engaged…find things to do, honestly,” Tejas said. "It really gave me a sense of urgency in using this moment, now more than ever…to make something of it.”

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